| Era | Sophisticated VR experiences, AI-driven personalized messaging |
| Goal | Behavior change, public health, societal norms |
| Type | Communication strategy |
| Origin | Governments and organizations |
| Mediums | Print • Radio • TV • VR • AI |
| Methods | Advertising • Immersive experiences • Personalized messaging |
| Benefits | Successful behavior change • Better public health outcomes • Societal norms shaping |
| Examples |
